If you don’t have time to listen to the entire episode or if you hear something that you like but don’t have time to write it down, be sure to grab your free copy of the Action Plan from this episode- as well as get access to action plans from EVERY episode- at. Nir attended The Stanford Graduate School of Business and Emory University. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, Shadow, Dynamicare, Wise App, and Cutback Coach. Nir is also an active investor in habit-forming technologies.
In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. The Globe and Mail called Indistractable, “the best business book of 2019.” Indistractable received critical acclaim, being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Technology Review as, “The Prophet of Habit-Forming Technology.” In Indistractable, Eyal reveals the hidden psychology driving us to distraction. Nir co-founded and sold two tech companies in 2003 and was dubbed by The M.I.T. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.
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